Tuesday 16 March 2010
VAS GROWTH MARKETS
- 08:15
Registration & Refreshments
- 08:50
Opening Remarks & Speed Networking
- 09:00
Chair's Introduction:
THE VALUE OF OFFERING VAS
- 09:10
- Awais Malik, Head of Segments, Products and International Business, ZONG, China Mobile Pakistan
- Rethinking the current VAS offerings
- Determining how to make more of the services on offer
- Assessing how operators are using new business models to breathe life into old propositions
- Employing analytical methods and segmentation strategies on the current portfolio
- Getting the message to the customer: how best to market VAS
Increasing Revenues through Existing Value Added Services by Employing Creative Business Models and Engaging in an Effective Marketing Strategy
- 09:35
- Mehmet Mengenli, Head of Mobile Internet & Basic Services, Turkcell
- Examining the Turkish internet users and usage
- Boosting data usage by new services and applications
- Building mobile centric community services: Focus on Turkcell's new portal
- Integrating operator assets to the internet world
- Understanding why social graph is important
Turkcell Case Study: Driving Loyalty and Revenue with New Services/Portals Around Communities
- 10:00
- Lucia Gradinariu, PhD, Chief Market Strategist, Huawei Software Company
- Understanding the value of a Service Delivery Platform
- Explaining how a VAS ready SDP supports the needs of various players in the VAS value chain
- Examples of using SDP to assure sustainability of VAS business
- Examples of using SDP to better support the MVNO business model
- Bringing the SDP supplier into the value chain - new business models for VAS providers and MVNOs
Enabling faster growth while expanding the value chain with a VAS ready Service Delivery Platform
- 10:25
- Mohamed Alsayed, Head of Non-Voice Services, Zain, Saudi-Arabia
- An alternative look at the VAS value-chain
- VAS as a standalone business case and net-revenue stream
- The VAS marketing mix - How compelling is the current value-proposition?
- Starting from scratch - The success story of an alternative approach in Saudi-Arabia
The true impact of Content & VAS on the Mobile Operator’s bottom-line, and are we better off without it?
- 10:55
Refreshments and Exhibition Break
- 11:30
- Suresh T Kumar, Head - Global Business Development, NETXCELL
- Bashar Hantouli, CEO, Beecell
- Thomas Kuruvilla, MD, Arthur D. Little Dubai
- Hanadi Ayoub, Vice President - Applications & VAS Technology, Du
- Determining whether VAS revenues are falling and why
- Bucking the recession trend through new VAS business models
- The role of partnerships across the industry
- Creating new services and new revenue
- Case study examples from Africa, Middle East, Europe and USA
PANEL DISCUSSION: Emerging VAS Business Models for Operators and VAS Players: What will the Future Bring?
- 12:00
- Roland Beckmann-Kunz, Group Director Content, Etisalat
- Advancing growth through Content, Data and VAS
- New service offerings in heterogeneous network landscapes
- Using VAS to attract and retain customers
- Examining the best revenue generating propositions
Offering Advanced Value Propositions and Opening New Revenue Streams through Content, Data and VAS.
- 12:25
- Rajamanohar, Chief Strategist, Hexolabs
- Value for villages and other communities Providing information for specific groups
- The operator opportunities in rural markets Turning a profit from low ARPU users and sustaining growth in BOP segments
- Potential VAS services: healthcare, banking, employment, education
- Overcoming market specific challenges including cost, regulation, billing
The Importance of the VAS Portfolio in Rural Markets
- 12:50
Networking Lunch and Exhibition Visit
GROWING THE SERVICE PORTFOLIO
- 14:00
- Sander den Hartog, Chief Executive Officer, Mobitrans
- Challenges arising from diversity of population
- Challenges by lack of legal enforcement
- Challenges arising from partners overlooking the region
- Challenges from unpredictable accounts receivable
Overcoming the Challenges Launching Mobile Entertainment Services in Emerging Markets
- 14:25
- Vikas Nambiar, Regional Manager - Middle East, TIMw.e. FZ LLC
- Building the VAS proposition through Capturing customer imagination.
- Identifying & developing profitable services.
- Developing innovative revenue streams & business models.
- Exploring Distribution methods
Building the VAS Proposition: Examining Profitable Services and Examining Distribution Methods
- 14:50
- Bashar Hantouli, CEO, Beecell
- Identifying market players to approach for a joint partnership
- Assessing which content proves popular with mobile users Ring tones, wallpapers and video clips
- Understanding the negotiation process
- Building long-term and profitable relationships with your distribution network
Building a MENA Content Distribution Network: Beecell Perspective
- 15:15
Networking Break and Exhibition Visit
- 15:45
- Probir Roy, Co-Founder & Director, PayMate
- Examining successful examples of mobile money services
- Bringing money to the VAS proposition
- Future and emerging payment technologies
- The realities of delivering mobile money solutions
Offering Money Services via the Mobile: Payments, Banking, Commerce and Mobile Money Transfer
- 16:10
- Mehdi Kanouni, Business Development - Professional Services, Europe, Middle East and Africa, Home & Networks Mobility, Motorola
- How secure is mobile money?
- Delivery options and security risks
- SMS, mobile internet, downloadable applications
- Balancing security and convenience for the customer
- Solutions and best practices for delivering mobile money services
- Regulatory influence
Implementing New Revenue Generating Applications to Capture New Customers and Improve the Overall Subscriber Experience
- 16:35
- Rouba Sammour, IN & VAS Manager, Itisaluna
- Rizwan Afshar, Senior Telecom Consultant, FLC
- Jigar Budhdev, Value Added Services Manager, Emitac Mobile Solutions
- Akshay Lamba, Chief Architect and Head of IT Strategy, MTS India
- Norman Frankel, CEO, Mi-Pay
- Assessing current services and whether these are fulfilling the customer need
- Negotiating the changing landscape and understanding the market pressures influencing service provision
- Understanding why SMS has proved so successful as a service Simple, easy to use, cross platform, cross culture
- Taking VAS provision into the future: what can we expect?
PANEL DISCUSSION: What will be the New Value Added Services of the Future?
- 17:05
Chairman's Closing Remarks
- 17:10
